Tag: SEO

Jack Richards: We’re living in a world where search doesn’t just begin with Google anymore - it starts with Generative AI (think ChatGPT, Claude, Gemini, etc). Whether it’s a CMO asking ChatGPT for a shortlist of top PR agencies or…

by Jo Eyre: I’ve spent the past 18 years working across both communications and marketing, from global multinationals to scrappy startups, agency-side to running my own business. That dual lens has let me watch the landscape shift in real time:…