Tag: GEO

Mike Klein: AI search is building a dominant position as people and organizations seek insights and information.  But the platforms and strategies for measuring success and maximizing impact in the space are nowhere near settled. That gap - discussed at…

Mike Klein: Republishing and repurposing is not a new idea. It has been a standard content strategy for years - distribute the same content across multiple channels to extend its reach and lifespan. But the AI search economy has changed…

Mike Klein: Strategic Magazine is staking a claim. A specific one. That we are the earned media engine for the comms, PR, and strategy spaces. Not a trade association. Not a vendor-sponsored content platform. Not a conference with a website…

Jack Richards: We’re living in a world where search doesn’t just begin with Google anymore - it starts with Generative AI (think ChatGPT, Claude, Gemini, etc). Whether it’s a CMO asking ChatGPT for a shortlist of top PR agencies or…

by Lateefah Jean-Baptiste: As a communications and PR professional, what skills do I need to develop and refine to stay prepared for the future of our industry as it evolves with AI?  That question was answered for me at a…