Erwin Van Overloop: A crisis always strikes unexpectedly. A workplace accident, a cyberattack, a production error that makes the news… Suddenly, your organization is under intense pressure. What you say then – and to whom – determines whether you gain…

Reading Time: 2 minutes

by Philippe Borremans: The question of when AI should be used in crisis communication strategies lies in the tension between efficiency, empathy, and precision. AI can monitor sentiment in real time, provide multilingual support, and even predict emerging crises (1)…

Reading Time: 4 minutes