Tag: AI Search

"GEO: Nothing is Settled" against steel background

GEO: Nothing is Settled Yet (AI search, measurement, and the quiet opportunity in publisher partnerships)

Mike Klein: AI search is building a dominant position as people and organizations seek insights and information.  But the platforms and strategies for measuring success and maximizing impact in the space are nowhere near settled. That gap - discussed at…

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"Republishing Your Content - The Case for Third-Party Partnerships"

Republishing Your Content – The Case for Third Party Partnerships

Mike Klein: Republishing and repurposing is not a new idea. It has been a standard content strategy for years - distribute the same content across multiple channels to extend its reach and lifespan. But the AI search economy has changed…

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Front car of an ICE-style high speed train emblazoned with the message "Strategic: The Earned Media Engine"

Strategic Magazine Is the Earned Media Engine for Comms, PR and Strategy – Here’s Why:

Mike Klein: Strategic Magazine is staking a claim. A specific one. That we are the earned media engine for the comms, PR, and strategy spaces. Not a trade association. Not a vendor-sponsored content platform. Not a conference with a website…

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Poster with a globe under a magnifying glass and the slogan "GEO is the new SEO - make it work for you"

GEO Is the New SEO: How PR Agencies Can Use GenAI Engine Optimisation (GEO) to Win Clients

Jack Richards: We’re living in a world where search doesn’t just begin with Google anymore - it starts with Generative AI (think ChatGPT, Claude, Gemini, etc). Whether it’s a CMO asking ChatGPT for a shortlist of top PR agencies or…

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