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IN many B2B organizations, PR is ignored or seen as a ‘nice-to-have’ that is only really needed in times of crisis, writes Jake O’Neill. In reality, the best B2B organizations give resource to strategic communications.  Using the ResponseSource Journalist Enquiry…

TWO years into the pandemic, and with different narratives being pulled and pushed across various platforms, we all have a little less trust, a little more suspicion, writes Cat Colella-Graham.  The opposite of trusting someone or something is not only…