PR ROI

COMMUNICATIONS is the most cost effective way to directly relate to any audience whether internal, stakeholder, B2B or to consumer, writes Derek Finnegan. The quality of tools available to internal teams and agencies these days is exceptional. Even under tight…

I am lucky to have lots of conversations with communications professionals in my role as a communications consultant. Regardless of how those discussions come about, I find most have a route back to measurement and evaluation, writes Rachel Miller.  Phrases…

AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) The Value of Our Role. The masterful public relations professional, through…

I look forward to the time when there is no longer a need to cover this topic in magazines like Strategic, writes Dr Martina Byrne. To all those working away measuring and evaluating (M&E) their team’s work on an ongoing…

PUBLIC relations (PR) is one of the many functions in any organization, writes Aseem Sood. Each function exists to support the organization in attaining its business goals, both short term and long term. The PR function is no different. At…

THE measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable data, writes Matt Cartmell. But demand from the C-suite for ways to measure the ROI and top-level…

AN excerpt about measuring the impact from Everyday Communication Strategies by Amanda Coleman (pictured), author and director of Amanda Coleman Communications Ltd. Learning from events can only happen if you have a clear understanding of whether the interventions worked. Evaluating…

A few years ago, the CEO of a large computer chip company contacted us for assistance, write Patti P. Phillips, Ph.D. (pictured left), and Jack J. Phillips, Ph.D. (pictured right). He had heard about our methodology to show the value and…