News: 25 per cent of comms leaders won’t embrace AI – PRCA ICCO Confidence Tracker

ONE in four (25 per cent) of PR leaders say they will never use AI tools, such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

CEOs, directors, and department heads across five continents took part in the latest PRCA and ICCO quarterly Confidence...