Lisa MacMillan: There’s a particular kind of phone call I keep getting lately the sort where a senior comms or marketing leader rings me from Brussels, London, Dubai or Singapore sounding like they’ve just survived a mild existential crisis. “Lisa……

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Ayesha Nicholls: If 2025 had a theme for me, it would be “Start Again.” Not in the dramatic, fall-to-your-knees sense, but in the quiet, clarifying way that life sometimes forces you to pause, pivot, and redefine success. This year asked…

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Ed Davis: I have a bit of a reputation for taking contrarian positions. Give me any sacred cow in. communications (including advertising and marketing) and I’ll happily poke holes in things. Awards schemes are no different. Honestly, if you’re an…

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Asaf Covo and David Baldwin Friedman: AI has accelerated the flow of communication to a pace where volume now overwhelms value. Across public and organizational channels alike, messages multiply faster than meaning. The result is fatigue and skepticism: customers, employees,…

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Kevin Pérez-Allen: "Rumors of my death have been greatly exaggerated." - The anthropomorphized journalism industry, probably The news industry isn’t dead. It’s just extremely drunk, lying face-down in the middle of the field at Coachella while influencers dance on its…

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Tanya Pikula: We live in a culture addicted to brevity. Tweets, reels, and TikToks dominate our feeds, shaping how we think and communicate. Algorithms reward what’s fast, emotional, and shareable while nuance, evidence, and reflection struggle to keep up. For…

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By Mike Klein and Orla Clancy  Why has Strategic launched an awards program? Awards programs have a lot of benefits: they provide valued recognition, they challenge communication teams to reflect on and revisit the logic behind what they consider their…

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The Public Relations and Communications Association (PRCA) has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI…

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 Soumik Roy, CMP, PMP, CCMP (via Catalyst, IABC's thought leadership publication): Today’s modern workforce is no stranger to change — organizations are in a constant state of flux, implementing new technologies, restructuring teams, and redefining strategies to stay competitive. While…

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Jared Meade: Ask any public relations professional what the most essential skill for someone entering the industry is, and nine times out of ten, you'll hear that it's writing. Full stop. No context or caveats, leaving many to believe that…

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Neville Hobson, ABC: AI is quietly dismantling the logic of billing by the hour. For communication consultants, the real test is whether your pricing reflects what clients actually buy from you – judgement, authority and outcomes – not how long…

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Adele Scandrett MSC (via Catalyst, IABC's thought leadership publication) It’s a lesson we all learn early on: set clear objectives, revisit them regularly, monitor progress, measure outcomes, and evaluate your performance. We understand the intrinsic importance of setting clear objectives;…

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