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highway sign showing "tactical 1km" and "strategic 100km"

Strategic by title, tactical by task

What the 2025 CSCE professional development survey reveals about growth, recognition, and the myth of mastery in communication. by Sia Papageorgiou FRSA, FCSCE, SCMP, Co-founder, Centre for Strategic Communication Excellence If you’ve been working in communication long enough, you’ve probably…

Reading Time: 4 minutes

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Why change fails when middle managers aren’t equipped to communicate

by Nikki Brooks "That’s not my job. The comms team should be handling this." Sound familiar? Middle managers are expected to be the bridge between leadership and employees during change. But without the right tools, training, or buy-in, they don’t…

Reading Time: 4 minutes

Image of human on left and robot (represemting AI) on the right with a question mark between them

A.I.’s Limits: Where Human Judgment Outshines in Critical Decisions

by Elie Jacobs In the final moments of the Apollo 11 crew's descent to the lunar surface, an unexpected warning light flashed: “1202.” Neither Neil Armstrong nor Buzz Aldrin recognized the error code. With only minutes of fuel remaining, they…

Reading Time: 3 minutes

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The PATH to Impact: How to Get Strategy Communication Right

by Dr. Michael Gerharz: There’s a stubborn myth out there: that the best strategy is the one that’s the most clever, the most nuanced, the most complex. But everyone who’s ever had to put a strategy into practice knows that…

Reading Time: 5 minutes

Two Indian colleagues having a conversation by a laptop at a desk

Karma, Meritocracy, and More. Where Indian and U.S. Business Culture Overlap

by Adam Raelson: Discussions about business culture often focus on regional differences, but this time, we’d like to explore a seemingly unlikely similarity: how certain core cultural values align strikingly to drive professional success in India and the United States.…

Reading Time: 3 minutes

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Leadership’s Missing Link: The Case for Integrated Communication

by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How are you defining communication?”  I wondered if the audience was comprised primarily of in-house comms folks like the role he…

Reading Time: 5 minutes

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Don’t Agree Too Soon – some thoughts on “polarization”

by Dr. Leandro Herrero: Polarization gets bad press. It sounds confrontational, born out of rigidity, and it smells trouble. Something less ‘extreme’ will always sound more appealing. Should consensus be the aim? Well, consensus is certainly a blessing when you…

Reading Time: 4 minutes

The Relentless Pace of Change: How Strategic Comms Can Save Your Workplace

by Wayne Aspland The pace of work is unsustainable. Could this be a case of strategic comms to the rescue? Recently, there have been four reports that, together, paint a grim picture of today’s working environment. They talk about organisations…

Reading Time: 5 minutes

the words "measuring internal communication" over papers with charts and graphs on them

Effective internal communication, how to measure and why?

by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

Reading Time: 7 minutes

A canoe navigating mountain rapids

When uncertainty is the only constant – time for “strategic risk communication”

by Oluwatobiloba Akerele: Strategic risk communication involves creating clear and consistent messages that keep stakeholders (employees, management, and external partners) well-informed about risks, response strategies, and recovery plans. This type of communication builds trust, improves preparedness, and encourages a culture…

Reading Time: 3 minutes

image of corporate office with headline "opening a capability center"

Communication in Large-Scale Launches: An India Perspective

by Minal Chaterjjee: Large markets like India present unique challenges and opportunities for communicators, especially when leading large-scale expansions. A recent capability center launch we managed in a dynamic business environment reinforced that such initiatives are more than operational exercises,…

Reading Time: 4 minutes

Runner with "IC" on number badge running at front of pack

Internal Comms: Staying Ahead of Big Changes

by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…

Reading Time: 4 minutes

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