#WeLeadComms: Vivek Rawat

India-based PR & Marketing Consultant Vivek Rawat is today’s #WeLeadComms honoree.

Vivek is a strategic communications professional with more than four years of experience helping brands navigate some of India’s most competitive and complex media environments. He specialises in reputation management, narrative development, and integrated communications — with a track record of delivering purposeful communication that goes beyond visibility to drive real business outcomes.

His career spans some of India’s leading PR agencies — from Elite Marque PR and Value360 Communications, where he built expertise across Health, Fitness, Electronics, and Technology, to Madison PR, where he led national communications for Jubilant FoodWorks’ portfolio of globally recognised brands. At Media Mantra, he stepped into senior strategic counsel, advising leadership teams across BFSI, FinTech, and Corporates on reputation strategy and media positioning. Each role deepened his ability to operate across sectors without losing strategic clarity — a quality that defines his work today.

Operating across India’s multilingual, multi-platform, and culturally layered media landscape has given Vivek a perspective that is difficult to replicate. It is a market where messaging must earn its place, audiences are sophisticated, and the margin for error is small. That experience now shapes how he approaches every client engagement as an independent PR & Marketing Consultant.

At the core of his philosophy is a belief that the best communications work is made with both rigour and heart. In his words: “Whether it’s a campaign, an execution, or building strategy for a brand — love and fun should always be in the room. That’s what makes it creative. That’s what makes it stick.”

Looking ahead, Vivek would like to see communications recognised as a genuine driver of business strategy — not a support function activated after decisions are made. He believes that when communication professionals earn that seat earlier, the outcomes for brands, and for the profession, are fundamentally better.

 

 

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