#WeLeadComms: Vanessa Holding

Canadian communication leader Vanessa Holding is today’s #WeLeadComms honoree.

Vanessa is a video strategist, producer, and on-camera presence coach with over a decade of experience helping organizations communicate with clarity, credibility, and impact.

As Executive Producer and Co-Owner of Arc + Crown Media, she has worked with corporate communicators, marketers, and learning and development teams to transform complex or technical content into engaging video that captures attention and drives action.

Her work is grounded in a simple belief: video is most effective when it builds trust.

Vanessa specializes in helping leaders and subject matter experts show up authentically on camera; translating their expertise into content that strengthens relationships with employees, stakeholders, and audiences.

In recent years, Vanessa has expanded her focus to include AI and automation in video production. She explores how emerging tools can streamline workflows, increase efficiency, and enable organizations to scale their content without sacrificing quality or connection.

Across her work, Vanessa brings together strategic thinking, production expertise, and a deep understanding of human communication. Whether guiding executives to feel more confident on camera or designing scalable video systems, she helps organizations move beyond “just creating content” to using video as a meaningful, results-driven communication tool.

She is particularly passionate about the role of leader-led video in building trust; helping organizations shift from polished, top-down messaging to more human, relatable communication that resonates in today’s environment.”

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#WeLeadComms is a partnership between IABC and Strategic.

The communicator’s role is evolving, and IABC World Conference is where we’ll explore what’s next.

Join a global network of communication professionals 14-16 June in Toronto for practical insights, peer learning, and new ideas you can take back to your organization. https://wc.iabc.com/.