#WeLeadComms: Rhonda Macdonald

Alberta-based communication leader Rhonda Macdonald is today’s #WeLeadComms honoree.

Rhonda is a global communications and transformation leader with more than 25 years of experience at the intersection of strategic communications, change management, and thought leadership. Her work is grounded in the belief that communication is a strategic lever — one capable of inspiring change, aligning teams, shaping reputation, and accelerating organizational growth.

Across her career, Rhonda has built robust content and channel strategies that ensure every message resonates with the right audience, on the right platform, at the right moment. Her expertise spans continents and industries, including energy, natural resources, agriculture, and technology — always anchored in a commitment to helping organizations communicate with clarity, purpose, and credibility.

She has held progressively senior roles at TransCanada PipeLines (now TC Energy), Agrium (now Nutrien), and Suncor, where she led integrated communications strategies through periods of significant growth and transformation. Most recently, as Global Lead of Communications & External Relations at Nufarm, Rhonda shaped their global seed technologies brand strategy, advanced thought leadership, strengthened enterprise-wide engagement, and built strategic and digital communications capabilities that strengthened engagement across the enterprise and industry. She partnered closely with executive and portfolio teams to navigate complexity and drive performance.

Rhonda is known for advising leaders, architecting purpose-driven narratives, building high-performing teams, and designing communication ecosystems that scale across global industries.

Through her consulting practice, Ethos Strategies, she now helps organizations reimagine how they communicate, transform, and grow in a world defined by intelligent technology. Her ambition is to bridge AI strategy with human-centered design, empowering brands, executives, and teams to articulate their voice — and use it to drive meaningful, measurable impact.

If your organization is navigating change or preparing for what comes next, she welcomes the opportunity to connect.

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#WeLeadComms is a partnership between IABC and Strategic.

If you’re ready to join a global communications community — on your terms, IABC Member Lite gives you access to expert content, networking, and professional growth for just US$115/year.

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Written by: Editor