#WeLeadComms: Reetika Madaan

Delhi-area communication leader Reetika Madaan is today’s #WeLeadComms honoree.
Reetikaworks across strategic communication, change transformation, GenAI adoption and social impact, helping organizations and public institutions translate complex ideas into clarity, trust, and adoption.
Reetika’s work in education and youth leadership communication was globally recognised by TED-Ed, where she was featured as part of its inaugural “10 Under 10” recognition— honouree from India—for sustained impact in empowering young voices through storytelling and punlic speaking.
Over nearly a decade as a TED-Ed Educator, she has trained 300+ students and young professionals and launched 30+ TED-Ed speakers, many of whom have gone on to speak on national and global platforms.
Her work combines the TED-Ed framework with her own research-led curriculum focused on articulation, confidence, leadership presence, and narrative thinking.
She is associated with the World Economic Forum, UNICEF and other global.orgs where her work spans AI for Public Good, youth enablement, and civic innovation through on-ground projects. These include FinLife, a financial literacy initiative for senior citizens; Shapers for Educators, which equips educators with leadership and communication tools; and recent Gen Z–focused entrepreneurship programs that integrate storytelling, confidence-building, and practical curriculum to help young people translate ideas into viable ventures.
In parallel, Reetika has led digital communication and storytelling initiatives for women-focused accelerators, working with Google India, Tata Trusts, and SHEROES to support women entrepreneurs and first-generation founders through communication-led capacity building.

Her public-sector work includes collaboration with government and policy-linked institutions, most notably leading the AI-powered PeDDLE Project—an urban mobility and pollution-reduction initiative presented in world economic forum at Geneva and later adopted at the state level.

She has also been formally honoured by the Government of Haryana for her contribution to student guidance and public education initiatives.

Extending her impact into the learning ecosystem, Reetika serves as an Honorary Faculty Member with the Brandon Hall Group, contributing to global conversations on learning, leadership communication, and workforce transformation. In addition, she regularly designs and delivers workshops and serves as a speaker across education, public policy, leadership communication, and career storytelling.
Across sectors, Reetika is known for positioning communication not as a function—but as a strategic capability for transformation, trust, and long-term impact.
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#WeLeadComms is a partnership between IABC and Strategic.

If you’re ready to join a global communications community – on your terms – IABC Member Lite gives you access to expert content, networking, and professional growth for just US$115/year.

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