#WeLeadComms: Ndulwa Mupela

Today’s #WeLeadComms spotlight falls on Zambian communication leader Ndulwa Mupela.

Ndulwa has cross-industry experience spanning financial services, mining, energy, agriculture, health, and development. She is guided by a simple philosophy: communication is not about making noise, but about making meaning.

Her expertise includes branding, internal communications, stakeholder engagement, public-facing campaigns, media relations, and executive messaging. Ndulwa approaches communications as a strategic discipline; one that builds understanding, trust, and alignment, while enabling organisations to operate responsibly and with credibility.

In her role at PAYZ, Ndulwa leads executive thought leadership, communications, and media strategies in high-stakes, regulated environments. Her work focuses on strengthening visibility and confidence among stakeholders through refined internal communications, coherent external narratives, and clear, values-driven messaging that supports donor and partner trust.

Alongside her embedded work, Ndulwa is the founder of Eightplus Media, a strategic communications practice rooted in the belief that visibility alone is not enough. Through PR intelligence, stakeholder-centred storytelling, and ESG-driven narratives, her work helps organisations surface truth, reduce reputational risk, and foster long-term trust and alignment. As she notes, “Good communication doesn’t just inform; it transforms”; a principle that underpins both her consulting and thought leadership.

Looking ahead, Ndulwa seeks to develop systems that bridge truth gaps, strengthen stakeholder confidence, and deliver win-win outcomes. Her ambition is to guide leadership thinking through insight-led communications and reputation intelligence that are ethical, intentional, and impactful.

Through her work at PAYZ and Eightplus Media, Ndulwa continues to champion communications that uplift, inform, and influence; demonstrating that when done strategically, communications are not merely supportive, but transformative.

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