#WeLeadComms: Nahum Donitza

Today’s #WeLeadComms honoree, Nahum Donitza, is the founder and managing director of Donitza PR, a Tel Aviv based public relations agency operating in one of the world’s leading tech hubs.

Founded in 1995, the firm is a premier boutique agency specializing across the entire tech spectrum, from space, telecom, AI, consumer electronics to robotics, biomed, nanotechnology, fintech, agrotech, and 3D printing – to name a few.

“After completing my master’s degree in communications, I traded academia for a hands-on career in journalism,” Nahum shares. “I started out in the media world as a news editor for daily newspapers, edited professional magazines, and served as the founding editor for several local weekly papers across Israel.

Armed with that solid journalistic foundation and skillset, when Apple looked for someone to spearhead the promotion of the first Macintosh computers in Israel, they brought me on as MarCom Director. From there, it was a wild, thrilling rollercoaster ride with a real sense of pioneering, which even included two personal meetings with Steve Jobs.”

In this role, Donitza established an independent Apple magazine, launched the Macintosh World exhibition, and helped transform Apple into one of the most powerful and recognizable brands in Israel.

“Branching out on my own felt like a completely natural next step. Being a tech geek at heart, combined with my background at Apple and in media, the path forward was obvious: creating an agency dedicated to elevating global tech brands. Over the years, we have represented industry giants and early stage startups alike, including Zoom, Samsung, Epson, Astroscale, Stratasys, KLA, TSMC, RAD, SanDisk, Universal Robots, and many others.”

“Throughout our journey, we’ve built deep and extensive relationships with some of the world’s leading tech-specialized PR agencies, including Hoffman, Hotwire, and TEAM LEWIS. This professional connection allows us to learn a great deal from them and their global practices.”

“Honestly, I couldn’t have dreamed of a more exciting or fulfilling career. Working in tech demands a deep understanding of both the micro and macro levels. The real joy is that every single day, you get to dive into an incredibly diverse range of fields, all of which have a direct and immediate impact on our daily lives. It is a profession that keeps you on your toes, completely sharp, and constantly energized.”

So, what’s next? “Today, my dedicated team handles the day to day operations, allowing me to dive deeper into AI and explore how we can leverage this incredible technological breakthrough in our ongoing work. In between, and for my personal joy, I serve as Chief Editor of Israel’s leading dive magazine IDive, and occasionally contribute gadget reviews to the Tier 1 Technology&People site… The fun just never stops.”

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