#WeLeadComms: Marzena Tajchman

Geneva-based Polish communication leader Marzena Tajchman is today’s #WeLeadComms honoree.

She wanted to become an architect, but her talent for words rather than drawing led her into internal communication. She now designs meaning and context, building with words and frameworks.

Over the past two decades, Marzena has worked at the intersection of communication, culture and change, supporting organizations across sectors as diverse as IT, humanitarian aid, retail and academia. Her internal campaigns and messages have reached employees in all corners of the world.

Marzena’s toolkit mixes internal communication best practices, experience design and change management. Her inspirations come from behavioral psychology, urban design, and semiotics. Her values? Build communities. Simplify the noise. Amplify what matters. Create clarity under pressure. Co-create and grow.

In Poland, she spent more than a decade building internal communication functions, auditing communication processes and mentoring early-career practitioners, both in-house and as an external advisor. A certified business trainer, she has designed and delivered leadership trainings, creative sessions and team coaching workshops. She was also the author of one of Poland’s first blogs dedicated to internal communication.

Today, working as an independent consultant in Switzerland, Marzena focuses primarily on change management. She supports senior leaders in implementing new strategies, reshaping organizational cultures, and leading through transformation and crisis. Among her projects, she particularly values her work with the International Committee of the Red Cross, where she supported the transformation of the HR function and the implementation of the People Strategy.

Her latest initiative, Communicating Job Cuts, is a practical framework supporting internal communicators tasked with one of the most demanding moments in organizational life: layoffs.

Marzena’s ambition is to create internal communication architectures that help organizations become places where people feel safe to trust one another, where they can talk and listen to each other, and where change doesn’t crash but transforms. Knowing this is possible fuels her passion for internal communication.

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