Tunisia-based communication leader Meriem Somai is today’s #WeLeadComms honoree.

Meriem is a passionate, globally-minded communications professional whose career has been shaped by curiosity, cross-cultural exchange, and a deep commitment to meaningful impact, with over 6 years of experience at leading international organizations and global businesses.

A U.S. Department of State Thomas Jefferson Scholar — one of 50 selected from over 10,000 applicants to study at Shawnee State University — she went on to coordinate humanitarian communications at the American Red Cross, support alumni success stories for 600+ scholars at IREX, and report the success of the SME’s supported by the chambers of commerce, translate their training materials, and manage social media for TAYP Tunisian American Young Professional.

As Office Manager at PHARMALYS, she managed international travel logistics, organized corporate events and conferences, oversaw the CEO’s schedules, monitored marketing expenses, negotiated supplier contracts, and tracked project timelines — all across multiple countries and sectors simultaneously.

Holding a Master’s in English for Communication with honors from ISLT, with research focused on crisis communication, she now serves as Corporate Communications Specialist at COFICAB Group, a global leader in the design, manufacturing, and sales of wires and cables, mainly for the Automotive industry. Where she develops content strategies, ensures brand consistency, and supports CSR initiatives with creativity and precision.

Trilingual and a participant in 4 prestigious exchange programmes across the USA, Italy, Jordan, and the UK. When she’s not communicating for impact, you’ll find her taking pictures or exploring a new corner of the world.