#WeLeadComms: Joanna Maras

Poland-based communication leader Joanna Maras is today’s #WeLeadComms honoree.

Joanna is a communication strategist who believes that at the heart of every message, campaign, and interaction there is always a human being.

As a Head of Internal Communication and Employer Branding, she combines strategic thinking with a deep understanding of people to design communication that is not only effective, but meaningful.

Her professional path is rooted in a unique combination of disciplines. She holds degrees in philology, which shaped her sensitivity to language and nuance, as well as postgraduate education in Human Resources Management and an MBA, which provided her with a strong business and organizational perspective.

Alongside this, her interest in psychology allows her to look beyond words and explore the motivations, emotions, and behaviors that drive communication.

Over the years, she has built experience across internal communication, employer branding, marketing, and social media, working at the intersection of business goals and human needs. She focuses on creating communication that engages, connects, and builds trust—whether within organizations or between brands and their audiences.

What defines her approach is a strong commitment to the H2H (human-to-human) philosophy. She believes that even in highly structured corporate environments, communication should remain authentic, empathetic, and grounded in real human experience. This perspective shapes the way she approaches leadership communication, employee engagement, and brand storytelling.

Joanna’s ambition is to continue developing communication frameworks and tools that help leaders and organizations move beyond transactional messaging toward genuine dialogue. Through her work, writing, and future projects, she aims to promote communication that not only informs—but truly resonates, influences, and brings people closer together.

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Members come together to share insights and experiences, seek guidance and establish valuable connections.

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