#WeLeadComms: Hagai Cohen

Today’s #WeLeadComms honoree is Israel-based communication leader Hagai Cohen.

Hagai Cohen is a communications leader with more than a decade of experience in global tech companies, focused on shaping narrative, building reputation, and strengthening trust across international markets.

His work spans corporate communications, media relations, executive positioning, branding, and crisis communications, with a focus on translating complex technologies and business strategy into clear, high-impact messaging for global audiences.

Most recently, Cohen served as Head of Communications and PR at Alma, a leading global med-tech company, where he built the organization’s first dedicated communications function. He led global communications across APAC, EMEA, and North America, overseeing international media strategy, executive communications, investor messaging, and product narratives, and served as PR partner for 12 global sites. Under his leadership, Alma expanded its global media presence, strengthened its position in the med-tech sector, increased share of voice in Tier 1 press, and drove demand for its flagship products in key markets.

Prior to Alma, Cohen worked with international healthcare and pharmaceutical organizations including Medison and GSK, and served as the Israeli media representative for CNN International. His career has consistently focused on the intersection of global media, corporate reputation, and high-stakes communications strategy.

Across his work, he has focused on elevating communications from a support function into a core business discipline, one that directly shapes market perception, investor confidence, and brand credibility.

He describes his approach as a “Comms mindset,” defined by anticipating risk, simplifying complexity, identifying what matters to different audiences, and building narratives that earn trust over time.

Cohen is now focused on a new project exploring the next evolution of communications in an AI-driven environment. His focus is on how the discipline is shifting beyond traditional storytelling toward systems of intelligence, trust, and real-time narrative management, adapting to audience behavior in real time.

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