#WeLeadComms: Desmond Lawrence

Trinidad & Tobago-based communication leader Desmond Lawrence is today’s #WeLeadComms honoree.

Desmond is a distinguished communications strategist, educator, and on‑air media professional with over 25 years of experience across broadcasting, corporate communications, public relations, consultancy, and education.

His career blends on‑air presence, board‑level leadership, and academic expertise, positioning him as a dynamic voice in both the Caribbean and international arenas.

As an independent consultant, Desmond has advised organizations on Marketing Communications, PR, Digital Strategy, and Media Relations. His consultancy portfolio includes branding initiatives, sponsorship negotiations, and campaigns that deliver measurable ROI.

As Director of PR & Marketing Communications for a national NGO, he leads branding, stakeholder engagement, and digital strategies that have significantly expanded the organization’s reach. He also collaborates with fellow board members to chart strategic direction and strengthen organizational impact.

Armed with advanced training in AI, Marketing Analytics, People Analytics, HR Analytics, Power BI, and Tableau, Desmond integrates data‑driven insights into communications, education, and broadcasting. His published thought leadership on HR innovation, CSR, and the convergence of Marketing and HR reflects his depth of expertise.

A long‑standing radio presenter and former TV host, Desmond anchors a popular evening drive‑time radio program. In 2025, he earned international recognition as a Top 20 finalist in the Radio Star25 Global DJ/Presenter competition, placing 8th worldwide. He is also a trusted voice‑over talent, host, and moderator for corporate events and conferences.

Desmond lectures in Management, Marketing, HRM, and Mathematics, while designing workshops in Effective Public Speaking, Broadcasting, and Communication Essentials, Media Readiness for Executives.

His ambition is to become a global storyteller — driving global change through communication and connection, powered by analytics and AI.

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