#WeLeadComms: Caroline Cubbon-King

The #WeLeadComms spotlight falls on UK‑based strategic communications leader Caroline Cubbon‑King, a Fellow of the Institute of Internal Communication (IoIC), Chartered PR Practitioner and a consultant, mentor, and trusted partner to communication teams around the world.

Caroline’s career began in the late 90s in a shipping organisation that used fax as the main form of internal communication! Fast forward a few decades and significant technological transformations, Caroline is still bringing order to comms complexity in her trademark no-nonsense way.

Across a range of senior in-house roles and through her independent consultancy practice, Caroline has shaped brands, guided organisations through change and delivered award winning comms and engagement approaches.

She has become known for her ability to build, blend, and strengthen communication teams, creating new teams from scratch, bringing multiple teams together following organisational changes, and leading full teamreviews and restructures. Caroline’s approach combines diagnostic insight with a deep understanding of people, culture, and mindset, helping teams not only work better, but think better.

After noticing a growing pattern of overwhelmed, overstretched comms teams, Caroline has focused her consultancy work on helping teams work smarter, deliver with clarity, and increase their strategic impact. She has now advised and supported well over 200 global communication teams, from local authorities and housing providers to global charities, higher‑education institutions, and multinational corporates.

Caroline’s work goes beyond systems and structures. She helps teams shift their mindset, from reactive to intentional, from stretched to strategic, from doing to thinking. Her clients describe her as a calming presence, a strategic guide, and someone who brings clarity where there is noise.

Caroline is passionate about helping comms teams thrive, not just cope. She loves collaborating with leaders who want to build confident, high‑performing teams that make a meaningful impact.

Connect with Caroline on LinkedIn to explore how she can support your team’s next chapter.