Tuesday, October 13, 2026
Today’s #WeLeadComms honoree is Australian communication leader and IABC World Conference speaker Arabella Macpherson.
Arabella is one of Australia’s leading executive communications coaches and consultants, with 18 years working alongside C-suite leaders and senior leadership teams at some of the world’s most recognised organisations – including McKinsey, Google, AstraZeneca, LinkedIn, Deloitte, American Express, Qantas, CBRE and Cochlear.
Her work sits at the intersection of behavioural science, communication psychology, and high-stakes leadership – helping executives at global multinationals communicate with the clarity, confidence, and influence their roles demand.
Arabella is co-author of the communication section of Macquarie University’s global online MBA – one of the programme’s most popular sections, rated 4.8 out of 5 by participants worldwide. She has spoken on over 500 stages internationally and domestically, and approximately 95% of her client work comes through referral and repeat engagement – a reflection of the depth of relationship she builds with clients over time.
Her conviction is straightforward: communication is not a soft skill. It is the engine of influence, and influence is the currency of leadership.
Learn how to command trust, inspire action and become the person your organisation can’t afford to lose.
Unshakeable confidence: Pre-empt the decisions of the people you need to influence
Rapid Rapport: Create trust and rapport that no algorithm can replace
Read the Room, Not Just the Data: Spot emotions, priorities, and unspoken needs to influence outcomes
Turn Pushback into Partnership: Handle resistance with advanced influencing skills whilst keeping the relationships strong
Secure Buy-In Without Force: Position your requests so people say yes willingly
About her World Conference Session: Irreplaceable in the Age of AI – Leverage Your Human Edge
Artificial intelligence is absorbing vast numbers of technical and analytical work at a pace most organisations are still catching up to. And yet the capabilities that determine who is trusted – remain unmistakeably human. Those who lead can accurately read the room, hold a difficult conversation without fracturing a relationship, make people feel genuinely heard while still driving crucial decisions.
In this session, Arabella draws on research in social neuroscience, organisational psychology, and behavioural science to make a case most leaders haven’t fully heard: the human edge is not a residual category left over after AI takes its share. It is the entire game. And for most leaders, it is significantly underdeveloped.
The research is unambiguous. Trust is built through human presence, not processing power. Influence is earned through emotional precision – the ability to read what is unspoken, adapt in real time, and respond in ways that move people rather than merely inform them. These are not innate talents reserved for a charismatic few. They are learnable, measurable skills – and in an AI-augmented workplace, they are rapidly becoming the clearest differentiator between leaders who are managed by change and those who lead through it.
This session gives you a clear picture of what makes human communication irreplaceable – and a practical framework for developing it deliberately, so that when the pressure is highest, your human edge is exactly where it needs to be.
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#WeLeadComms is a partnership between IABC and Strategic.
The communicator’s role is evolving, and IABC World Conference is where we’ll explore what’s next.
Join a global network of communication professionals 14-16 June in Toronto for practical insights, peer learning, and new ideas you can take back to your organization. https://wc.iabc.com/.
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