Sofia Becomes a European Stage for the Future of Communications in March 2026

This week, Sofia will host the ICCO European Forum FUTURE REBOOT – the annual European forum of the International Communications Consultancy Organisation (ICCO). The event will be organised in partnership with the Bulgarian Association of PR Agencies (BAPRA). As a long-standing member of ICCO, BAPRA plays a key role in positioning the Bulgarian communications industry within the European professional landscape. Hosting the forum on 26 March in Sofia places Bulgaria at the centre of the conversation on new standards, ethics, and innovation in communications across Europe. The event will bring together leading international leaders, strategists, and creative professionals to discuss how technology, creativity, and responsible innovation will shape the future of the communications industry.

On 27 and 28 March, the programme in Sofia will be expanded with COMMPASS SUMMIT, a two-day professional forum organised by All Channels Group, featuring some of the biggest names in the communications industry as speakers. The event will offer keynote talks, panel discussions, and hands-on workshops focused on strategic thinking, creative leadership, and real business effectiveness.

“We are bringing the two events – COMMPASS SUMMIT and the ICCO European Forum – together on one platform to define new standards in communications, where all parts of the communications industry can join forces to deliver integrated and relevant services to brands. In a world of technological transformation and AI, our mission is to inspire the industry to be confident, creative, and responsible. Sofia will be a hub for ideas that will shape the future of communications in Europe,” says Alexander Durchev, ICCO President for Europe.

“It is an honour for us to host the ICCO European Forum in the year when BAPRA celebrates its 25th anniversary. The event is an opportunity to showcase the strength of the Bulgarian communications industry and to build a bridge between local expertise and global trends. FUTURE REBOOT is our response to the challenges facing the sector – with a strong focus on innovation, partnerships, and sustainable development,” adds Iva Grigorova, Chair of BAPRA.

Among the speakers taking part in both events are Harjot Singh (Global Chief Strategy Officer, McCann World Group), Tahaab Rais (Chief Strategy Officer, Publicis EMEA), Aatia Zaidi (Chief Creative Officer, BBDO Pakistan), along with other internationally recognised leaders from the worlds of communications, marketing, and advertising.

Together, the ICCO European Forum and COMMPASS SUMMIT will turn Sofia into a regional hub for strategic dialogue on the future of communications, combining a European perspective with practical, actionable expertise for professionals across the region.

The forum provides an opportunity for Bulgaria’s communications industry to exchange ideas and build connections with leading professionals from around the world. Registration and further programme information can be found at: www.iccoeurope.com/forum and www.commpass.info.