NEWS: Legacy Communications partners again with That’s What I Call Marketing to Launch Two New Episodes of ‘Building a Legacy’ Podcast

Legacy Communications has once again partnered with Conor Byrne’s That’s What I Call Marketing podcast to release two new episodes in the Building a Legacy series.

Following the success of the first three instalments, which explored Legacy’s growth story, the importance of creativity, and the evolving role of sponsorship, the new episodes turn their focus to two of the most urgent shifts shaping marketing today: the AI-driven transformation of search, and the fusion of PR and content into an omni-channel newsroom.

At a time when AI is challenging Google’s dominance, social platforms are reshaping discovery, and audiences are demanding integrated, always-on brand storytelling, these episodes show how communications professionals can adapt, and why PR remains the foundation of credibility in a fragmented world.

Episode 4: AI & The Evolution Of Search

For over two decades, “just Google it” was the cultural reflex. Now that default is being disrupted. Legacy’s Mícheál Brennan, Head of Search & Digital PR, and James Elms, Head of Corporate PR, join Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to explore how discovery is splintering across AI chatbots, TikTok, Reddit and YouTube, and how Google is fighting back with conversational search.

Brennan explains why SEO is shifting into “search everywhere optimisation,” Elms highlights PR’s growing role as the engine of credibility, and Pelogia offers a global perspective on how brands are preparing for a new era where visibility and trust must work hand in hand.

Episode 5: The Evolution of Content – The Brand Newsroom

If Episode 4 looks at how audiences find information, Episode 5 examines how brands tell their stories. Niamh Hopkins, Head of Consumer PR at Legacy, Shireen McDonagh, Head of Brand & Content at Legacy, and Pippa Doyle, Senior Manager of Global PR at WHOOP, reveal how PR and content have merged into one integrated discipline.

Together, they argue that the most effective brands now act like newsrooms: agile, creative, always-on, and built to spark culture-driven conversations.

Kevin Moore, Managing Director at Legacy Communications, said: “AI is rewriting how people search, while content is being reinvented by omni-channel. These are not abstract ideas, they’re changes our clients feel every day. What excites me about these episodes is that they don’t just describe what’s happening, they show how we, as an agency, are responding. That’s why our partnership with That’s What I Call Marketing is so powerful. It allows us to share our perspective and, hopefully, give the industry some practical inspiration for navigating what comes next.”

Conor Byrne, host of That’s What I Call Marketing, added: “One of the joys of Building a Legacy is the generosity of sharing. The guests are open and honest, they don’t hold back or feel censored and that’s what makes the episodes resonate. We come into every conversation asking, ‘how can this help?’ and that gives the series its spark. When people give freely like that, you get moments that feel alive, useful and, hopefully, insightful for everyone listening.”

Listen Now

Episode 4: AI & The Search Evolution and Episode 5: The Evolution of Content – The Brand Newsroom are both live now: click here to learn more.

Written by: Editor