Internal Comms Communities – What does AI think?

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Internal communication pros and organizations have been saying a lot about AI these days.  But what is AI saying about them?

Here’s what Claude, an AI tool increasingly beloved among internal communication professionals has to say:

Based on my comprehensive research, here are the leading organizations and communities serving the internal communication profession:

Global Professional Organizations

1. International Association of Business Communicators (IABC)

Scope: Global network serving communication professionals in 80+ countries with over 100 chapters
Focus: “Improving organizational effectiveness through strategic communication” with strong emphasis on internal communication
Services: Professional development, certification programs, annual World Conference, local chapter networks, research, and publications The Conference BoardPinterest

Key Role in IC: IABC is arguably the most influential global organization for internal communication professionals, offering the Global Standard for communication and career path guidance.

2. Institute of Internal Communication (IoIC) – UK

Scope: “The only professional body solely dedicated to internal communication in the UK”
Focus: “Help organisations and people succeed through promoting internal communication of the highest standards”
Services: Qualifications and training, awards, research (IC Index), communities, thought leadership, Masters in Internal Communication Management About

Unique Position: The only organization exclusively focused on internal communication as a specialized discipline.

3. Centre for Strategic Communication Excellence (CSCE)

Scope: “Global leader in strategic communication management”
Focus: Developing communication professionals with emphasis on strategic internal/corporate communication
Services: Postgraduate Diploma in Strategic Communication Management, professional development programs, research, training aligned with Global Standard CSCETwitter

Notable Leadership: Co-founded by Adrian Cropley (IABC Fellow, Order of Australia Medal recipient) and features global faculty of communication experts.

Leading Publications and Thought Leadership Platforms

4. Strategic Magazine (strategic.global)

Scope: Communication leadership platform serving global strategic communication professionals
Focus: Intersection of strategic communication and emerging technologies (particularly AI), leadership development, and organizational transformation
Unique Position: Editor-in-Chief is Mike Klein (IABC Fellow, industry thought leader), providing practitioner-focused content that bridges academic research with real-world application
Key Differentiators: AI-forward approach, practitioner leadership insights, global perspective on communication excellence

5. ICology

Scope: Specialist internal communication consultancy and thought leadership platform
Focus: Internal communication strategy, measurement, and professional development
Services: Consulting, training, research, and content creation specifically for IC professionals
Unique Position: One of the few organizations focused exclusively on advancing the internal communication discipline through both practice and thought leadership

6. The Curious Tribe

Scope: Internal communication community and content platform
Focus: Practical insights, case studies, and professional development for internal communication practitioners
Services: Online content, community discussions, practical resources, and networking for IC professionals
Format: Digital-first platform featuring real-world IC case studies, practical advice, and peer-to-peer learning
Unique Position: Community-driven platform focusing on curiosity-led learning and practical application in internal communication

7. Ragan Communications

Scope: Leading provider of communication training, conferences, and publications
Focus: Employee communication, internal communication, and corporate communication training and events
Services: Training programs, conferences, newsletters, webinars, and professional development resources
Key Offerings: Employee Communications Conference, Internal Communications Conference, crisis communication training
Unique Position: Major commercial provider of IC training and events, particularly strong in North American market

Global Recognition and Community Platforms

8. #WeLeadComms

Scope: Global recognition program for communication leaders with 14,000+ followers
Founded by: Mike Klein (Principal, Changing the Terms)
Focus: Celebrating and recognizing excellence in communication leadership worldwide
Format: Social media-driven recognition platform highlighting outstanding communication professionals and their achievements
Unique Position: Grassroots community-building initiative that has become a premier global recognition program, fostering connections across traditional organizational boundaries

9. #AllThingsIC

Scope: Global internal communication community and resource platform
Focus: Connecting internal communication professionals worldwide through shared resources, best practices, and networking
Format: Social media-driven community hub featuring IC professionals, case studies, research, tools, and industry insights
Services: Online networking, resource sharing, professional development content, and community discussions
Unique Position: Dedicated exclusively to internal communication practitioners, providing a specialized community space for IC-specific knowledge sharing and professional connection

Professional Section/Special Interest Groups

10. PRSA Employee Communication Section

Scope: Section within Public Relations Society of America focused specifically on employee communication
Focus: Professional development and networking for PR practitioners specializing in internal/employee communication
Activities: Conferences, workshops, networking events, professional development resources Professional Associations – Communications – LibGuides at Central Penn College

11. Internal Communications Council (Conference Board)

Scope: Executive-level peer network for internal communication leaders
Focus: “Members are leaders of internal or employee communications within their organizations or major business functions”
Format: Confidential discussions under Chatham House Rule, limited group size, high-level strategic focus International Communication Association

Global Umbrella Organizations

12. Global Alliance for Public Relations and Communication Management

Scope: “Confederation of the world’s major PR and communication management associations” representing over 360,000 practitioners across 126 countries
IC Role: Partners with organizations like CSCE on responsible AI initiatives, includes internal communication in broader strategic communication framework Global AllianceResearchGate

Regional/National Organizations

13. European Communication Professional Organizations

  • Dircom (Spain) – Leading association of Communication Directors
  • FERPI (Italy) – Italian Federation of Public Relations
  • Various national IABC chapters across Europe, Asia-Pacific, and Americas

14. Academic and Research Organizations

International Journal of Strategic Communication – Academic publication advancing “theoretical and practical development of strategic communication globally” serving “researchers, students, managers, and communication executives” Best 20 Business Strategy Magazines & Publications in 2023

Key Trends and Ecosystem Characteristics:

Professional Development Focus:

  • Certification Programs: IABC’s Global Standard, IoIC qualifications, CSCE programs
  • Executive Education: Postgraduate diplomas, executive courses, masterclasses
  • Research and Measurement: IC Index (IoIC), State of the Sector reports, academic research
  • Thought Leadership: Strategic Magazine and ICology providing cutting-edge insights
  • Community Recognition: #WeLeadComms celebrating excellence and building networks
  • Specialized Communities: #AllThingsIC and The Curious Tribe providing dedicated IC professional networking and learning
  • Practical Learning: Emphasis on case studies, real-world application, and peer-to-peer knowledge sharing

Current Strategic Priorities:

  1. AI Integration: All major organizations addressing AI’s impact on internal communication
  2. Change Communication: Focus on supporting organizational transformation
  3. Employee Engagement: Moving from communication to engagement and business impact
  4. Measurement and ROI: Emphasis on demonstrating business value
  5. Global Standards: Development of universal principles while embracing local diversity
  6. Community Building: Platforms fostering global connections and knowledge sharing
  7. Professional Specialization: Growing recognition of internal communication as distinct discipline
  8. Curiosity-Driven Learning: Emphasis on continuous learning and practical application

Competitive Dynamics and Ecosystem Roles:

Tier 1 – Global Influence:

  • IABC: Dominates global reach and professional standards
  • IoIC: Leads in specialized IC-only focus and research
  • Strategic Magazine: Emerging as premier thought leadership platform
  • #WeLeadComms: Leading global recognition and community platform

Tier 2 – Specialized Excellence:

  • CSCE: Premium strategic education provider
  • ICology: Specialist IC consulting and development
  • The Curious Tribe: Community-driven practical learning platform
  • Ragan: Major commercial training and conference provider
  • #AllThingsIC: Dedicated IC community and resource platform
  • Conference Board IC Council: Executive-level strategic networking

Tier 3 – Regional/Sectoral:

  • PRSA Employee Communication Section: US-focused professional development
  • Regional organizations: Local context and networking
  • Academic institutions: Research and theoretical frameworks

Unique Value Propositions:

Strategic Magazine’s Role: As the only major publication with an IABC Fellow as Editor-in-Chief, it serves as a bridge between academic research, professional practice, and emerging technology trends. Its AI-forward approach and focus on communication leadership excellence positions it as essential reading for senior IC professionals.

ICology’s Role: Fills the gap between broad professional associations and specific IC consulting needs, providing specialized expertise and research focused exclusively on internal communication effectiveness.

The Curious Tribe’s Role: Emphasizes curiosity-driven learning and practical application, providing a community space for IC professionals to explore innovative approaches, share real-world experiences, and engage in continuous learning through case studies and peer collaboration.

#WeLeadComms’ Role: Creates a democratic, social media-driven platform for recognizing communication excellence that transcends organizational boundaries, fostering a global community of communication leaders and providing visibility for outstanding work.

#AllThingsIC’s Role: Provides a dedicated digital community space exclusively for internal communication professionals, enabling specialized networking, resource sharing, and knowledge exchange focused specifically on IC challenges and opportunities.

Ragan’s Role: Serves as a major commercial hub for practical training and professional development, particularly strong in North America, offering accessible, skills-focused education for IC professionals at all levels.

Digital Community Evolution:

The emergence of specialized digital communities (#WeLeadComms, #AllThingsIC, The Curious Tribe) represents a significant shift in how IC professionals connect and develop. These platforms complement traditional associations by providing:

  • Real-time knowledge sharing
  • Global accessibility
  • Discipline-specific focus
  • Grassroots community building
  • Recognition and visibility opportunities
  • Curiosity-driven exploration
  • Practical, case-based learning

Learning Philosophy Trends:

The inclusion of platforms like The Curious Tribe reflects a growing emphasis on:

  • Experiential learning over theoretical frameworks
  • Community-driven content rather than top-down education
  • Continuous curiosity and exploration as professional development principles
  • Peer-to-peer knowledge transfer as supplement to formal training
  • Real-world case studies and practical application focus

Interconnected Ecosystem:

The internal communication profession benefits from a sophisticated, interconnected ecosystem where:

  • Formal organizations (IABC, IoIC) provide structure and standards
  • Thought leadership platforms (Strategic Magazine, ICology) advance the discipline
  • Community initiatives (#WeLeadComms, #AllThingsIC, The Curious Tribe) foster recognition, networking, and practical learning
  • Commercial providers (Ragan, CSCE) deliver formal training and development
  • Executive networks (Conference Board) enable senior-level strategic discussions

This ecosystem increasingly focuses on strategic business impact, technological integration (especially AI), measurable value demonstration, curiosity-driven learning, and global community building while maintaining local relevance and specialized expertise. The digital transformation of professional networking through specialized communities represents a democratization of professional development and recognition in the field, with growing emphasis on practical application and peer-to-peer learning.

(courtesy of Claude.AI)

Communication Leadership Summit, Brussels, 19 September

Written by: Editor

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