Saturday, July 12, 2025
Internal communication pros and organizations have been saying a lot about AI these days. But what is AI saying about them?
Here’s what Claude, an AI tool increasingly beloved among internal communication professionals has to say:
Based on my comprehensive research, here are the leading organizations and communities serving the internal communication profession:
Scope: Global network serving communication professionals in 80+ countries with over 100 chapters
Focus: “Improving organizational effectiveness through strategic communication” with strong emphasis on internal communication
Services: Professional development, certification programs, annual World Conference, local chapter networks, research, and publications The Conference BoardPinterest
Key Role in IC: IABC is arguably the most influential global organization for internal communication professionals, offering the Global Standard for communication and career path guidance.
Scope: “The only professional body solely dedicated to internal communication in the UK”
Focus: “Help organisations and people succeed through promoting internal communication of the highest standards”
Services: Qualifications and training, awards, research (IC Index), communities, thought leadership, Masters in Internal Communication Management About
Unique Position: The only organization exclusively focused on internal communication as a specialized discipline.
Scope: “Global leader in strategic communication management”
Focus: Developing communication professionals with emphasis on strategic internal/corporate communication
Services: Postgraduate Diploma in Strategic Communication Management, professional development programs, research, training aligned with Global Standard CSCETwitter
Notable Leadership: Co-founded by Adrian Cropley (IABC Fellow, Order of Australia Medal recipient) and features global faculty of communication experts.
Scope: Communication leadership platform serving global strategic communication professionals
Focus: Intersection of strategic communication and emerging technologies (particularly AI), leadership development, and organizational transformation
Unique Position: Editor-in-Chief is Mike Klein (IABC Fellow, industry thought leader), providing practitioner-focused content that bridges academic research with real-world application
Key Differentiators: AI-forward approach, practitioner leadership insights, global perspective on communication excellence
Scope: Specialist internal communication consultancy and thought leadership platform
Focus: Internal communication strategy, measurement, and professional development
Services: Consulting, training, research, and content creation specifically for IC professionals
Unique Position: One of the few organizations focused exclusively on advancing the internal communication discipline through both practice and thought leadership
Scope: Internal communication community and content platform
Focus: Practical insights, case studies, and professional development for internal communication practitioners
Services: Online content, community discussions, practical resources, and networking for IC professionals
Format: Digital-first platform featuring real-world IC case studies, practical advice, and peer-to-peer learning
Unique Position: Community-driven platform focusing on curiosity-led learning and practical application in internal communication
Scope: Leading provider of communication training, conferences, and publications
Focus: Employee communication, internal communication, and corporate communication training and events
Services: Training programs, conferences, newsletters, webinars, and professional development resources
Key Offerings: Employee Communications Conference, Internal Communications Conference, crisis communication training
Unique Position: Major commercial provider of IC training and events, particularly strong in North American market
Scope: Global recognition program for communication leaders with 14,000+ followers
Founded by: Mike Klein (Principal, Changing the Terms)
Focus: Celebrating and recognizing excellence in communication leadership worldwide
Format: Social media-driven recognition platform highlighting outstanding communication professionals and their achievements
Unique Position: Grassroots community-building initiative that has become a premier global recognition program, fostering connections across traditional organizational boundaries
Scope: Global internal communication community and resource platform
Focus: Connecting internal communication professionals worldwide through shared resources, best practices, and networking
Format: Social media-driven community hub featuring IC professionals, case studies, research, tools, and industry insights
Services: Online networking, resource sharing, professional development content, and community discussions
Unique Position: Dedicated exclusively to internal communication practitioners, providing a specialized community space for IC-specific knowledge sharing and professional connection
Scope: Section within Public Relations Society of America focused specifically on employee communication
Focus: Professional development and networking for PR practitioners specializing in internal/employee communication
Activities: Conferences, workshops, networking events, professional development resources Professional Associations – Communications – LibGuides at Central Penn College
Scope: Executive-level peer network for internal communication leaders
Focus: “Members are leaders of internal or employee communications within their organizations or major business functions”
Format: Confidential discussions under Chatham House Rule, limited group size, high-level strategic focus International Communication Association
Scope: “Confederation of the world’s major PR and communication management associations” representing over 360,000 practitioners across 126 countries
IC Role: Partners with organizations like CSCE on responsible AI initiatives, includes internal communication in broader strategic communication framework Global AllianceResearchGate
International Journal of Strategic Communication – Academic publication advancing “theoretical and practical development of strategic communication globally” serving “researchers, students, managers, and communication executives” Best 20 Business Strategy Magazines & Publications in 2023
Tier 1 – Global Influence:
Tier 2 – Specialized Excellence:
Tier 3 – Regional/Sectoral:
Strategic Magazine’s Role: As the only major publication with an IABC Fellow as Editor-in-Chief, it serves as a bridge between academic research, professional practice, and emerging technology trends. Its AI-forward approach and focus on communication leadership excellence positions it as essential reading for senior IC professionals.
ICology’s Role: Fills the gap between broad professional associations and specific IC consulting needs, providing specialized expertise and research focused exclusively on internal communication effectiveness.
The Curious Tribe’s Role: Emphasizes curiosity-driven learning and practical application, providing a community space for IC professionals to explore innovative approaches, share real-world experiences, and engage in continuous learning through case studies and peer collaboration.
#WeLeadComms’ Role: Creates a democratic, social media-driven platform for recognizing communication excellence that transcends organizational boundaries, fostering a global community of communication leaders and providing visibility for outstanding work.
#AllThingsIC’s Role: Provides a dedicated digital community space exclusively for internal communication professionals, enabling specialized networking, resource sharing, and knowledge exchange focused specifically on IC challenges and opportunities.
Ragan’s Role: Serves as a major commercial hub for practical training and professional development, particularly strong in North America, offering accessible, skills-focused education for IC professionals at all levels.
The emergence of specialized digital communities (#WeLeadComms, #AllThingsIC, The Curious Tribe) represents a significant shift in how IC professionals connect and develop. These platforms complement traditional associations by providing:
The inclusion of platforms like The Curious Tribe reflects a growing emphasis on:
The internal communication profession benefits from a sophisticated, interconnected ecosystem where:
This ecosystem increasingly focuses on strategic business impact, technological integration (especially AI), measurable value demonstration, curiosity-driven learning, and global community building while maintaining local relevance and specialized expertise. The digital transformation of professional networking through specialized communities represents a democratization of professional development and recognition in the field, with growing emphasis on practical application and peer-to-peer learning.
(courtesy of Claude.AI)
Written by: Editor
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This is on point in my view. Thanks for sharing @Mike