Editor’s note – August 2025

What have I been most proud of since taking over as editor-in-chief of Strategic at the beginning of this year?

The fact that we’ve created – for the first time – a dedicated place for leaders and thinkers in and around our industry to share their content under the banner of an actual “magazine.”

The response has been strong. 

We now have a network of fifty-plus Strategic columnists sharing their thoughts with you on a regular basis.

A lot of this thinking is really original – and even more powerful – it’s coming from people and places that one hasn’t heard a lot from in communication industry circles. 

Like Ayesha Nicholls about what we can learn from the Global South

Anthony Monks about workers “cracking quietly” under mounting pressure.

Abhi Shanker about listening and “the unsaid”.

And Jack Richards about how to navigate the shift from SEO to the AI-powered GEO.

Indeed, the originality of content and diversity of voices is starting to get noticed.  

There’s a long way for us to go – but we’re getting more and more comments thanking us for what we’re doing, and more contributors asking if they can come on board.

We’re also attracting more sponsorship attention and are thrilled to welcome BBN | Agency X as our newest partner. With a presence in more than 38 countries around the world, it specializes in delivering data-driven, innovative, and impactful advertising solutions tailored to the unique needs of B2B companies.  

Your support has been critical to our success in attracting writers and partners to our platform – and whatever you can do to spread the word and share our content is very much appreciated.

— Mike Klein, editor-in-chief, Strategic

Written by: Editor